Services

You've outgrown founder-led marketing. Your team is executing tactics without a clear strategy connecting them. You need someone who's built healthcare marketing functions and understands how to drive growth. There are a few different ways we can work together, depending on what stage you're in.

I step in as your strategic and embedded marketing leader—building the foundation, leading execution, and coaching your team without the $200K+ salary and year-long ramp.

What I do: Define positioning and ICP. Build your marketing roadmap and measurement systems. Lead campaigns. Manage vendors and align sales. Report to the board on ROI.

How it works: 6-month minimum engagement. Some clients keep me long-term. Others transition to a full-time hire once the foundation is built.

Investment: $8,500-$12,500/month depending on scope

Right for you if: You're doing $5M+ revenue, have a real marketing budget ($100K+ annually), and need strategic leadership that builds infrastructure, not just another pair of hands.

Specific deliverables with a clear start and end date—diagnostic audits, messaging frameworks, channel strategy, tech stack optimization.

What I do: Depends on the project. Most common: Marketing Foundation Sprint (assess current state, prioritize fixes, build 90-day roadmap) or ICP/positioning work for a new service line or market.

How it works: Fixed scope, fixed timeline, fixed price. Typical projects run 6-12 weeks.

Investment: Starting at $4,000 for diagnostic work; custom pricing for larger projects

Right for you if: You need an expert to solve a specific problem, not ongoing leadership.

Monthly strategy sessions with you and/or your in-house marketer to pressure-test decisions, solve specific challenges, and keep marketing aligned to business goals.

What I do: Review campaign plans and performance. Help prioritize initiatives. Troubleshoot what's not working. Coach your marketer through capability gaps.

How it works: 90-minute monthly calls. You bring the questions, I bring pattern recognition from 20+ years in marketing. 

Investment: $2,500/month, 3-month minimum

Right for you if: You have a marketing person in-house but need senior strategic oversight, or you're between hires and need continuity without full fractional leadership.

When the CEO/marketing leader relationship is broken, this three-session intervention diagnoses the dysfunction and builds a framework both sides can work within.

Session 1: Separate 60-minute interviews with CEO and marketer
Session 2: 2-hour working session to surface misalignment and set new guardrails (decision authority, communication cadence, shared metrics)
Session 3: 90-minute follow-up at 30 days to adjust what's not working

Investment: $7,500 for the full package

Right for you if: You're about to fire your marketing leader but want to try one thing first, or you've had three marketing leaders in three years and want to break the pattern.

That's what the intro call is for. We'll spend 30 minutes figuring out where you are and what makes sense as a next step.