Most healthcare organizations don't have a marketing problem. They have a growth problem that marketing is being asked to solve—without the strategy, infrastructure, or alignment to actually solve it.
I'm a marketing leader with a commercial and operational lens. I don't just build campaigns, I diagnose what's getting in the way of growth and fix it at the root.
There are a few ways we can work together.
I step in as your strategic marketing leader—Building the foundation, directing execution, and coaching your team without the $250K+ salary and year-long ramp.
How it works: 6-month minimum engagement. Some clients keep me long-term. Others transition to a full-time hire once the foundation is built.
Investment: $7,500-$12,500/month depending on scope.
Right for you if: You're doing $5M+ revenue, have a marketing budget, and you need strategic leadership that builds the commercial foundation, not just another pair of hands executing tactics.
Something isn't working and you need to know why. This is project-based diagnostic and strategy work with a clear scope, timeline, and deliverable.
How it works: Fixed scope, fixed timeline, fixed price. Typical projects run 8-12 weeks.
Investment: Projects start at $15,000; custom pricing for larger projects.
Right for you if: You need an expert to solve a specific problem, not ongoing leadership, or you need an outside perspective before making a major strategic decision.
Monthly strategy sessions to pressure-test decisions, diagnose what isn't working, and make sure marketing is actually connected to your growth goals, not just running on autopilot.
What I do: Help prioritize initiatives. Troubleshoot what's not working. Review campaign plans and performance. Coach your marketer through capability gaps.
How it works: 60-minute monthly calls plus async support between sessions. You bring the questions, I bring 20+ years of pattern recognition in marketing with a commercial and operational lens.
Investment: $10,000/quarter; one-year commitment.
Right for you if: You have a marketing person in-house but need senior strategic oversight, or you're between hires and need continuity without full fractional leadership.
When the CEO/marketing leader relationship is broken, this three-session intervention diagnoses the dysfunction and builds a framework both sides can work within.
Session 1: Separate 60-minute interviews with CEO and marketer
Session 2: 2-hour working session to surface misalignment and set new guardrails (decision authority, communication cadence, shared metrics)
Session 3: 90-minute follow-up at 30 days to adjust what's not working
Investment: $10,000 for the full package
Right for you if: You're cycling through marketing leaders and wondering if it's the role, not the person. Or you're about to make another change and want to be sure you're not about to repeat the same pattern.
That's what the intro call is for. We'll spend 30 minutes talking about where you are and what makes sense as a next step.