Services

Most healthcare organizations don't have a marketing problem. They have a growth problem that marketing is being asked to solve—without the strategy, infrastructure, or alignment to actually solve it.

I'm a marketing leader with a commercial and operational lens. I diagnose what's getting in the way of growth and advise you on how to fix it at the root.

Something isn't working and you need to know why. This is project-based diagnostic and strategy work with a clear scope, timeline, and deliverable.

How it works: Fixed scope, fixed timeline, fixed price. Typical projects run 8-12 weeks.

Investment: Projects start at $15,000; custom pricing for larger projects.

Right for you if: You need an expert to solve a specific problem, not ongoing leadership, or you need an outside perspective before making a major strategic decision.

Strategic advisory to pressure-test decisions, diagnose what isn't working, and make sure marketing is actually connected to your growth goals, not just running on autopilot. Support for CEOs leading marketing or marketing leaders who need an outside perspective.

What I do: Help prioritize initiatives. Troubleshoot what's not working. Review campaign plans and performance. Coach through capability gaps.

How it works: 60-minute weekly or monthly calls plus async support between sessions. You bring the questions, I bring 20+ years of pattern recognition in marketing with a commercial and operational lens.

Investment: Starting at $2,500/month; one-year commitment.

Right for you if: You have a marketing person in-house but need senior strategic oversight, or you're between hires and need continuity without full fractional leadership.

I step in as your strategic growth or marketing leader—Building the foundation, directing execution, and coaching your team without the $250K+ salary and year-long ramp. You're not looking for an extra set of hands for execution; you're looking for a strategic leader.

Commitment: 6-month minimum engagement.

Investment: $12,500+/month depending on scope.

Right for you if: You're doing $5M+ revenue, have a budget for growth, and you need strategic leadership that builds the commercial foundation and systematically unlocks the next stage of growth. You're not on a shoestring budget and you're not just looking to drive more leads to the "top of the funnel".

When the CEO/marketing leader relationship is broken, this three-session intervention diagnoses the dysfunction and builds a framework both sides can work within.

Session 1: Separate 60-minute interviews with CEO and marketer
Session 2: 2-hour working session to surface misalignment and set new guardrails (decision authority, communication cadence, shared metrics)
Session 3: 90-minute follow-up at 30 days to adjust what's not working

Investment: $12,500 for the full package

Right for you if: You're cycling through marketing leaders and wondering if it's the role, not the person. Or you're about to make another change and want to be sure you're not about to repeat the same pattern.