Services

I help healthcare companies diagnose what's broken in their marketing and provide the exact intervention needed.

I don't start with tactics. I start by figuring out which problem you actually have, then fix it. Whether that's fractional leadership to build infrastructure, strategic guidance to scale, or a reset to fix a broken CEO/marketing relationship.

I step in as your Fractional Head of Marketing to provide senior-level strategy, leadership, and execution—without the $200K+ salary and 12-month ramp time of a full-time hire.

Strategy & Foundation

• Define (or refine) your ICP, positioning, and messaging
• Build marketing roadmap aligned to revenue goals
• Determine channel strategy and budget allocation
• Set up measurement and reporting infrastructure

Systems & Process

• Marketing tech stack optimization and integration
• Team workflows and documentation
• Vendor and agency management
• Sales and marketing alignment

Execution & Leadership

• Campaign planning and management
• Performance tracking and optimization
• Team coaching and capability building
• Board-level reporting on marketing ROI

I work 5-20 hours per week, typically for 6-12 months.

We start with a diagnostic phase (30-60 days) to understand what's not currently working, then build the strategy and systems you need to scale.

Some clients keep me on retainer long-term. Some transition to a full-time hire once the foundation is built.

Starts at $8,000/month for a minimum 6-month engagement.

• You're doing $5M-$35M in revenue (or early-stage but well-funded)
• Marketing feels scattered—no clear strategy connecting the tactics
• You've outgrown founder-led marketing but aren't ready for a $200K+ full-time CMO
• You need strategic leadership that builds infrastructure, not just another pair of hands
• You're ready to invest in marketing that drives measurable business outcomes
• You have a real marketing budget ($100K+ annually)

• You're looking for execution-only support
• You already have a VP/Director/Head of Marketing in place
• You have less than $50K annually to invest in marketing
• You need a full-time, in-house team member immediately
• You haven't found product-market fit yet

A three-session intervention to diagnose and fix the broken CEO/marketing leader relationship.

When the CEO and marketing leader are stuck—decisions bottleneck, frustration builds, nothing moves forward—this reset creates the structure both sides need to work effectively.

Session 1 (Week 1): I interview the CEO and marketing leader separately (60 minutes each) to understand where the friction really is.

Session 2 (Week 2): We meet together (2 hours) to surface the misalignment and build a new framework:

• Decision authority (what needs CEO approval vs. what the marketer can decide)
• Communication cadence (how often to sync, what to discuss)
• Shared success metrics (what you're both accountable for)

Session 3 (Week 5-6): 30-day follow-up (90 minutes) to see what's working, what's still stuck, and adjust the framework.

By the end, you'll have:

• Clear guardrails so marketing can move without bottlenecks
• A way to review outcomes instead of approving tactics
• Shared language for how to work together

I can't promise I'll save the relationship. But I can promise you'll understand what went wrong and how to avoid repeating it with your next hire.

$7,500 for the three-session package.

• You're about to fire your marketing leader (but want to try one more thing first)
• Marketing keeps bringing you campaigns to approve and you're the bottleneck
• You're frustrated with marketing results but can't articulate why
• Your marketing leader feels stuck and can't get anything done
• You've had 3 marketing leaders in 3 years and want to break the pattern

Most healthcare companies I work with have one of five problems:

1. Infrastructure Problem

What it looks like: You're spending six figures on marketing and can't tell your board what's working. No tracking, no dashboards, no visibility into ROI.

The fix: Fractional Marketing Leadership to build measurement infrastructure, define success metrics, and create board-ready reporting.

2. Systems Problem

What it looks like: Each location/region does their own thing. You can't replicate what's working. Marketing feels like starting from scratch every time.

The fix: Fractional Marketing Leadership to centralize strategy, document systems, and build scalable processes.

3. Alignment Problem

What it looks like: Marketing and sales are blaming each other. Leads fall through cracks. No shared definition of what a qualified lead is.

The fix: Fractional Marketing Leadership to align teams, build handoff processes, and create shared accountability.

4. Relationship Problem

What it looks like: You and your marketing leader are stuck. They're frustrated, you're frustrated, decisions take forever, and trust is eroding.

The fix: The Marketing Leadership Reset to diagnose whether it's the person, the system, or the relationship—and create a framework to move forward.

5. Bottleneck Problem

What it looks like: The CEO approves everything. Marketing can't move without sign-off on every campaign, post, or decision.

The fix: Usually starts with The Marketing Leadership Reset to define decision authority, then may transition to fractional leadership if you need strategy built.

Still not sure? Book a diagnostic call. We'll figure out which problem you have and which intervention makes sense.

We start with a 30-minute call to understand where you are, what's not working, and which intervention makes sense. I'll tell you honestly if I can help, and if I can't, I'll tell you what I think you need instead.

Every business is different. I'll propose a scope, timeline, and investment based on your specific situation.

I integrate with your team, work alongside your leadership, and build marketing infrastructure that works with or without me. The goal isn't dependency. It's building something that scales.

Not sure which service you need? That's exactly what the diagnostic call is for.

We'll figure out together whether you need fractional leadership, The Marketing Leadership Reset, or something else entirely.